I’ve had the opportunity to work on a number of projects over the last decade that I continue to be proud of today. Whether as part of an agency team or flying solo as the wearer of many hats, these projects represent the variety of good work I do and am pleased to share.

strategy || research || planning

This UK Fashion brand needed to get more focused on their audience as they planned their expansion into the US market. Armed with a general idea of who was shopping at their store we did a deeper dive to get clear about how they should be communicating and converting the US audience.

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product management || strategy

Mosaic is one of the largest North American agencies with a focus on experiential, retail, and content. Tribe 113 was their answer to an influencer platform to mobilize creators on behalf of brands, at scale.

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strategy || research || campaign execution

Royal Bank of Canada, wanted to assist First Time Homebuyers with educational materials and support through the seemingly overwhelming process of buying a first home. They required a better understanding of the pain points experienced, a more complete picture of the customer, and a solid digital execution plan.

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content creation || education

Brainstation is the global leader in digital skills training. As a lead educator I’ve had the opportunity to help shape minds in the world of digital marketing and social media marketing. When Brainstation needed new content created for these courses and a few new offerings we partnered to make the magic.

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development || customer support

Burnham Family Farm Market has been a staple of the community for decades and when they needed to go digital they needed some support. Taking this bustling physical market to slick eCommerce experience was needed in the face of COVID shutdowns.

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strategy || project management || design & development

Kinder Canada beloved by all for their yummy chocolate and surprise toys. This AOR relationship spanned multiple years and many campaigns and activations. With some of the most challenging work, I’ve done to date.

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strategy || project management || influencer engagement || ad ops

2Sisters Eyewear is a direct to consumer brand developed by sunglass giant Outlook Eyewear. This was a net new brand that we worked to build from the ground up and carefully positioned in an empty space in the market – women aged 40-55.

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