Currently Booking Projects for
In recent years I’ve held the following titles – scope me on Linkedin:
Partner & Sr. Strategist
VP – Digital
Sr. Digital PM
Sr. Director of Innovation & Strategy
Director of Digital
Sr. Product Manager
Director of Marketing
Director of Analytics & Strategy
The types of work that I get excited about:
- Product to market strategy
- Audience first strategy
- Creating digital products
- Speaking & Education
- Startup marketing plans
- Membership sites
- E-Commerce for small businesses going digital
- Persona development and targeting strategy
- Mapping out the connections between 3rd party services – removing friction in the flow
- Developing measurement frameworks for agencies
- I like quiet thoughtful work that actually moves the needle for businesses.
- I dislike busy work that is expensive and unnecessary.
- I love being practical and efficient. Questioning “are we doing this because it is the right thing, or are we doing this because it is what we/others have always done?”
- I love working with a team and jamming together to solve problems. The and… progression of collaborative work.
My Current Projects:
Borne Consulting – One half of a partnership with Kathryn Easter – we help brands create experiences for moms. Encompassing the broad spectrum that is digital as well as integrating physical experiences. With deep expertise in marketing to moms this is a natural fit for us to focus on.
Academe of Influence – Education for Influencers to help them expand their knowledge of the typically less-sexy sides of running a digital business. Our first-course offering is focused on Measurement on Instagram. With many more planned in the future!