Why a Fractional CMO/CDO?

Startups and scaling companies don’t always need (or can’t always justify) a full-time Chief Marketing or Chief Digital Officer. But you do need senior-level leadership to make sure your big vision doesn’t get lost in the chaos of day-to-day execution.

That’s where I come in with the most practical solution.

As your Fractional CMO/CDO to help you:

    • Build an audience-first marketing strategy that actually converts. With campaign execution and measurement frameworks to match. B2B or B2C.
    • Architect your tech and AI stack so it works for you, not against you. Systems that support you not suck the life out of your team. 
    • Create processes and dashboards that give you clarity instead of headaches. Meaningful measurement for REAL business results.
    • Lead your team (or help you build one) so execution matches the strategy. 

You get the brains, experience, and hands-on leadership, without the six-figure salary commitment.

Nuts & Bolts: How It Works

    • Engagement: Monthly retainer, structured for high-touch partnerships.
    • Commitment: 3–6 month minimum (anything shorter won’t move the needle).
    • Focus: Startups and scaling businesses who are ready to move fast, embrace AI, and play bigger.
    • Availability: This is my most exclusive offer. I only take on a handful of companies at a time and I’m currently booked until Q4.

Why Me?

I’ve spent 20+ years leading strategy and execution for brands like Dove, Huggies, Nike, AMEX, Microsoft, RBC, TD, and Nestlé plus dozens of startups building empires from kitchen tables and coffee shops. Having working in basically ever single vertical at both the top and the bottom of the process.

The truth?

I’m not the CMO/CDO who sits in a corner office tossing out buzzwords. I’m the one who can map the global strategy at 30,000 feet and then happily roll up my sleeves and get elbow-deep in automation rules, integrated campaigns, analytics dashboards, and AI workflows.

That mix vision + execution is my superpower.

Not sure if Fractional CMO/CDO is your fit?

I get it, not everyone is ready for an embedded executive. That’s why I built different a few different ways to work together:

  • Need a quick, targeted solve? → Done Day Intensives One big business challenge, fully solved in just one day.
  • Prefer the DIY path? → Ms. MarTech Tools & Training Courses, toolkits, and guides to help you untangle your tech and grow on your own terms.
  • Curious about AI specifically but don’t know where to start? → AI Audit & Implementation A deep-dive into your processes and tech stack, with a clear roadmap for where AI adds value, and hands-on setup to make it real.

Whichever path you choose, the goal’s the same – untangle the mess and get it done.