Author name: Shannon Thorndyke

Email Deliverability is the New Growth Hack (And Most Businesses Are Failing It)

Leave a Comment / digital marketing, email marketing /

Everyone’s chasing the next growth hack. TikTok ads. AI-generated funnels. Influencer UGC. But you know what’s quietly tanking revenue in most small businesses? Your emails aren’t even getting delivered. Not “they’re not good.” Not “open rates are low.” I mean they aren’t even making it into inboxes. They’re vanishing into spam filters faster than you […]

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Stop Random Acts of Marketing: Build a Stack That Doesn’t Suck

Leave a Comment / digital marketing, Tools & Tricks /

Most small businesses think they have a marketing strategy. What they actually have is a pile of tools, duct tape, and wishful thinking. It looks like this: That’s not strategy. That’s Random Acts of Marketing. And if you’re in that cycle, you’re not failing because you’re lazy. You’re failing because the system is broken. Why

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AI Without the Overwhelm: 3 Workflows That Actually Save Small Businesses Time

Leave a Comment / AI, Tools & Tricks /

AI chatter is everywhere right now. Your feed is stuffed with gurus dropping “10 prompts to change your business” and threads about robots stealing jobs. Meanwhile, most small business owners are just trying to answer emails, keep up with marketing, and remember where the heck that lead form is connected. Here’s the real deal: AI

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