Author name: Shannon Thorndyke

Stop Random Acts of Marketing: How to Build a Strategy That Actually Works

Leave a Comment / digital marketing, Tools & Tricks /

TL;DR: The Key Takeaways The Fix: You need to map the customer journey first, then build a “Marketing Stack” that automates the handoffs.The Problem: Most businesses confuse “Activity” (posting, emailing) with “Strategy.”The Definition: Random Acts of Marketing (RAM) are isolated tactics executed without a unified goal or data connection.The Cost: RAM leads to team burnout, […]

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AI Without the Overwhelm: 3 Workflows That Actually Save Small Businesses Time

Leave a Comment / AI, Tools & Tricks /

AI chatter is everywhere right now. Your feed is stuffed with gurus dropping “10 prompts to change your business” and threads about robots stealing jobs. Meanwhile, most small business owners are just trying to answer emails, keep up with marketing, and remember where the heck that lead form is connected. Here’s the real deal: AI

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How to Rank in a World Without Google: The Shift from SEO to GEO

Leave a Comment / AI, SEO /

TL;DR: The Key Takeaways The Hard Truth: Traditional SEO is Dying Let me hit you with a hard truth: Traditional SEO is dying. Yep. I said it. And it’s not because Google is going away. It’s because we aren’t searching the way we used to. We’re asking questions in ChatGPT, shopping inside TikTok, and getting

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