TL;DR TikTok Shop winners don’t “post more.” They run a retailer playbook: merchandising + offer mechanics + creator distribution + fast iteration. Build the system, then scale. The mindset shift (where most brands mess this up) If you’re treating TikTok Shop like: …you’re playing the wrong game. TikTok Shop behaves like a retailer with algorithmic […]
TikTok Shop Isn’t a Channel Anymore. It’s a Retailer. Read More »
TL;DR If your team is “using AI” but nothing feels faster, cleaner, or more profitable, you don’t have an AI problem—you have an implementation problem. This 90-day plan gets you from experiments → repeatable systems. Most teams aren’t behind on AI because they don’t know what tools exist.They’re behind because they’re trying to duct-tape “AI
The 90-Day AI Implementation Plan for Lean Teams (Without Breaking Your Ops) Read More »
TL;DR The “2-Hour Rule”: How to identify tasks you should never do manually again If you are a founder, operator, or team lead, you are probably doing at least two jobs: You know that second job. You are: You do not need a giant AI strategy deck to change this. You need one brutally honest
TL;DR: The Checklist: A simple technical audit to ensure you are “AI-Ready.” The Reality: You write for humans, but you code for machines. If the AI can’t parse your code, your brilliant content is invisible. The Fix: Use Schema Markup (Structured Data) to clearly label your content. It’s the difference between handing someone a book
Technical GEO: Speaking “Robot” Fluently Read More »
TL;DR: If you’ve been in digital marketing for more than five minutes, you know the drill. You create a piece of content, and then you spend three weeks emailing strangers, begging them to link to it. “Please give me a do-follow link.” “I’ll link to you if you link to me.” It was a digital
Citations > Backlinks: The New Currency of Authority Read More »
TL;DR: Let’s be honest about what’s happening to your news feed. It’s drowning in what the industry calls “AI Slop.” I like the term plain old nonsense. Let’s be honest about what’s happening to your news feed. It’s drowning in what the industry calls “AI Slop.” I like the term plain old nonsense. You know
E-E-A-T in the Age of AI: Why “Being Human” is Your Best Algorithm Hack Read More »
TLDR: Let’s rip the band-aid off: The era of “Ten Blue Links” is over. For the last decade, we’ve all played the same game. You write a blog post, stuff it with keywords, pray to the Google gods, and hope you land on Page 1 so someone clicks your link. But have you watched how
Ranking #1 is Dead. (And Why You Need to Care About “Answer Engines”) Read More »
As I wade into this space deeper and deeper… AI can write, design, analyze, and automate.But it can’t know. It can’t feel the tension in a client meeting. It can’t tell when a strategy looks good on paper but won’t land in real life. It can’t understand the difference between busy and effective. There is
Experience Still Matters. AI Isn’t a Fix-It-All. Read More »
AGENCY AI AUTOMATION CONSULTING. Most agencies aren’t broken.They’re just bloated. Too many tools. Too many layers. Too many people chasing deliverables instead of direction. The creative is still great. The strategy is still sharp. But the operating system behind it? Slow, fragmented, and stuck in survival mode. The agency starts to feel heavy. Every client
The Agency Rebirth Playbook and Why I Built Ellocution to Deliver It Read More »
Everyone’s chasing the next growth hack. TikTok ads. AI-generated funnels. Influencer UGC. But you know what’s quietly tanking revenue in most small businesses? Your emails aren’t even getting delivered. Not “they’re not good.” Not “open rates are low.” I mean they aren’t even making it into inboxes. They’re vanishing into spam filters faster than you
Email Deliverability is the New Growth Hack (And Most Businesses Are Failing It) Read More »
