TL;DR: The Checklist: A simple technical audit to ensure you are “AI-Ready.” The Reality: You write for humans, but you code for machines. If the AI can’t parse your code, your brilliant content is invisible. The Fix: Use Schema Markup (Structured Data) to clearly label your content. It’s the difference between handing someone a book […]
Technical GEO: Speaking “Robot” Fluently Read More »
TL;DR: If you’ve been in digital marketing for more than five minutes, you know the drill. You create a piece of content, and then you spend three weeks emailing strangers, begging them to link to it. “Please give me a do-follow link.” “I’ll link to you if you link to me.” It was a digital
Citations > Backlinks: The New Currency of Authority Read More »
TL;DR: Let’s be honest about what’s happening to your news feed. It’s drowning in what the industry calls “AI Slop.” I like the term plain old nonsense. Let’s be honest about what’s happening to your news feed. It’s drowning in what the industry calls “AI Slop.” I like the term plain old nonsense. You know
E-E-A-T in the Age of AI: Why “Being Human” is Your Best Algorithm Hack Read More »
TLDR: Let’s rip the band-aid off: The era of “Ten Blue Links” is over. For the last decade, we’ve all played the same game. You write a blog post, stuff it with keywords, pray to the Google gods, and hope you land on Page 1 so someone clicks your link. But have you watched how
Ranking #1 is Dead. (And Why You Need to Care About “Answer Engines”) Read More »
As I wade into this space deeper and deeper… AI can write, design, analyze, and automate.But it can’t know. It can’t feel the tension in a client meeting. It can’t tell when a strategy looks good on paper but won’t land in real life. It can’t understand the difference between busy and effective. There is
Experience Still Matters. AI Isn’t a Fix-It-All. Read More »
AGENCY AI AUTOMATION CONSULTING. Most agencies aren’t broken.They’re just bloated. Too many tools. Too many layers. Too many people chasing deliverables instead of direction. The creative is still great. The strategy is still sharp. But the operating system behind it? Slow, fragmented, and stuck in survival mode. The agency starts to feel heavy. Every client
The Agency Rebirth Playbook and Why I Built Ellocution to Deliver It Read More »
Everyone’s chasing the next growth hack. TikTok ads. AI-generated funnels. Influencer UGC. But you know what’s quietly tanking revenue in most small businesses? Your emails aren’t even getting delivered. Not “they’re not good.” Not “open rates are low.” I mean they aren’t even making it into inboxes. They’re vanishing into spam filters faster than you
Email Deliverability is the New Growth Hack (And Most Businesses Are Failing It) Read More »
TL;DR: The Key Takeaways The Fix: You need to map the customer journey first, then build a “Marketing Stack” that automates the handoffs.The Problem: Most businesses confuse “Activity” (posting, emailing) with “Strategy.”The Definition: Random Acts of Marketing (RAM) are isolated tactics executed without a unified goal or data connection.The Cost: RAM leads to team burnout,
Stop Random Acts of Marketing: How to Build a Strategy That Actually Works Read More »
AI chatter is everywhere right now. Your feed is stuffed with gurus dropping “10 prompts to change your business” and threads about robots stealing jobs. Meanwhile, most small business owners are just trying to answer emails, keep up with marketing, and remember where the heck that lead form is connected. Here’s the real deal: AI
AI Without the Overwhelm: 3 Workflows That Actually Save Small Businesses Time Read More »
What’s real, what’s synthetic, and what you should actually be doing about it. Not long ago, brands scrambled to get in front of the right human influencer. Back in the early days we built entire businesses around sourcing, activating and measuring these influencers. I was there at the beginning and it has been an evolution
How AI Avatars Are Changing Influencer Marketing Read More »
