As I wade into this space deeper and deeper… AI can write, design, analyze, and automate.But it can’t know. It can’t feel the tension in a client meeting. It can’t tell when a strategy looks good on paper but won’t land in real life. It can’t understand the difference between busy and effective. There is […]
Experience Still Matters. AI Isn’t a Fix-It-All. Read More »
Everyone’s chasing the next growth hack. TikTok ads. AI-generated funnels. Influencer UGC. But you know what’s quietly tanking revenue in most small businesses? Your emails aren’t even getting delivered. Not “they’re not good.” Not “open rates are low.” I mean they aren’t even making it into inboxes. They’re vanishing into spam filters faster than you
Email Deliverability is the New Growth Hack (And Most Businesses Are Failing It) Read More »
TL;DR: The Key Takeaways The Fix: You need to map the customer journey first, then build a “Marketing Stack” that automates the handoffs.The Problem: Most businesses confuse “Activity” (posting, emailing) with “Strategy.”The Definition: Random Acts of Marketing (RAM) are isolated tactics executed without a unified goal or data connection.The Cost: RAM leads to team burnout,
Stop Random Acts of Marketing: How to Build a Strategy That Actually Works Read More »
