Stop Random Acts of Marketing: How to Build a Strategy That Actually Works
TL;DR: The Key Takeaways The Fix: You need to map the customer journey first, then build a “Marketing Stack” that automates the handoffs.The Problem: Most businesses confuse “Activity” (posting, emailing) with “Strategy.”The Definition: Random Acts of Marketing (RAM) are isolated tactics executed without a unified goal or data connection.The Cost: RAM leads to team burnout, […]
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