I help simplify, automate, and grow through hands-on consulting, smart tech, and a few wild ideas that actually work.

Looking for the basic who, what, when, where, why? Get my details here.

THE REST OF MY STORY

I’m the one people call when:

• • Their marketing tech stack is a tangled mess and executing feels like a slog through the Swamp of Sadness. 
  • They’ve got a brilliant idea but zero clue how to bring it to life. (We know where we want to go, but the path is foggy at best.)
  • They want AI magic in there workflows without feeling like they’ve accidentally enrolled in a computer science degree.

For over 20 years, I’ve been helping brands big and small solve problems, scale smart, and stand out. My clients have included household names like Microsoft, Dove, General Mills, RBC, Huggies, Target, and Nike to the scrappy startup building an empire from the kitchen table.

I’ve done the keynote stage thing in front of thousands.
I’ve done the “fly across the world for a campaign launch” thing.
I’ve done the product launch, big event, new platform, new framework.
And yes, I’ve done the “tear it all down and rebuild the process so it actually works” thing.

I’m not just “senior-level experienced” though after 20+ years in the game, I’ve certainly earned that badge. What makes me different is that I’m just as comfortable mapping a global strategy in the boardroom as I am elbow-deep in the weeds of automation rules, analytics dashboards, and tech stacks.

That mix is my superpower: the ability to connect vision and execution so businesses don’t just dream big, they actually get it done.

These days, you’ll find me…

Acting as the “Fractional Architect” for high-growth startups and ad agencies. I slide into the role of Fractional CMO/CDO for companies that need a strategist and an operator. But unlike a traditional exec who just manages people, I build the Autonomous Systems that replace the need for a bloated C-Suite. (Currently fully booked. Waitlist Only.)

Hosting “Done Day” Intensives. My signature sprint. We take one massive business challenge—broken funnels, messy ops, or invisible SEO—and solve it completely in a single day. No scope creep. Just done.

Building the Ecosystem. What started as simple tools has evolved into the AI Integration Ecosystem—a suite of 10 “Hubs” designed to make enterprise-grade automation feel easy (and dare I say… fun) for the solo builder.

Training Opinionated Mares. When I’m not coding automations, I’m an international equestrian competitor building Red Mare Racing. Because whether it’s a 1,200lb horse or a complex AI agent, the secret is the same: Consistency, Discipline, and Good Systems.

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The truth?

I’m obsessed with making complex things feel simple, making strategy feel exciting, and making tech feel like your secret weapon. Not your “OMG, I want to die” stress trigger.

If you want someone who can take your “what if…” and turn it into “holy crap, it’s done”… I’m your person.

(And yes, I might also show up with hay on my sweater.)