Hi, I’m Shannon.

The official bio goes like this:

Digital Marketer with over two decades of experience working with multinational brands in both the US and Canada. This practice has allowed me to hone a focused passion for audience-first strategy and the nuanced segment of women with children. Delivering truly integrated award-winning work across verticals through 100’s of campaigns and activations.

As a digital consultant and solver of big problems, I continue to passionately approach both the 50,000-foot view and the nitty-gritty details of execution. I delight in finding the next tech startup or evolving an internal process to optimize efficiency.

As an international speaker and educator, I’ve been hired to both speak and teach on influencer marketing, marketing to women, marketing technology, and digital trends. Through experience and storytelling, I’ve developed a knack for making even complex topics accessible.

the rest of the story…
I’ve been working as a business consultant (specializing in digital) since 2003 and have had the pleasure to support a number of agency, brand, startup, healthcare, tech, and small business clients. I’ve launched ad agencies, developed SaaS products, managed live events, developed university level course content, and managed SEM campaigns across continents.

When asked, “what do you do….” it is hard to summarize.

Instead I like to start with the problem and work backward. Chances are, I have an example of something similar to exactly what you are dealing with in your business.

Some of the clients I’ve helped solve problems

Things I am good at:

  • Project Management – Tech Builds or Live Events
  • AI Intergrations
  • Influencer & Social Strategy
  • E-Com Development
  • Product Management
  • Media Planning & Buying
  • Brand Development & Rollout
  • Team Training & Course Development
  • Measurement Frameworks
  • 1:1 Communication planning (Email, SMS, DM)

Lifelong Learner

University of Toronto – WGS + Political Science
University of North Florida – Business

Currently Enrolled:
MIT COO Program
Wharton Neuroscience for Business
Meta Business Marketing Strategies

Additional Certifications:
Meta Media Planner
Meta Media Buyer
Meta Marketing Science
Google Data Analytics
Google Business Intelligence
Pinterest Media Buyer
Pinterest Media Planner
TikTok Media Buyer
Amazon DSP

Other Passions & Projects

Board Member of Equestrian Canada
Team Canada Athlete

In pursuit of my Dressage judging credentials with USDF

Engagement Logistics

I am a dual citizen of both Canada & US, currently residing in Florida

Available remote or hybrid

I can support you by project (agency model), by role (fractional fix), or by timeline (min 3 months engagement).